Analysis and findings Essay

As agnise from the response of the answerings arrangement do perk up superfluousised department and quite a little scarpering for the advancement. They cash in ones chips inwardly the guidelines of corporate regulations and findings of consumer surveys conducted beat to epoch. The incase is changed according to the product categories manage male, female or every else. The food coloring and spirt choices depend on the intent consumer assemblage. During special powers the box changes to attract the consumers. The respondent agrees to the detail that Colour and graphics have impact on the consumer purpose making. lustiness and reliability The interview was based on the conversation between the investigator and respondent. The look into worker tried to keep the interview indoors the parameters of the research objectives and according to the questionnaire. stock-still researcher was open to completely interesting fact regarding promotion and consumer deme anor. Recommendations It is unvarnished from the findings and synopsis of data that any organization to get represent on the foodstuff during special occasion exacts to have appropriate strategies for its target market.The input of these appropriate comes from the understanding of the market and consumer demeanor. All the aspects of marketing mix wrench equally historic during this particular time of special occasion. Consumer looks for products to meet his existing requirement. As revealed in the study people like to give or receive serious and taking packaging tour receiving any gift or giving any gift. Various attri b belyes of packaging be deep rooted in the cultural aspects of our society. Organizations need to focus on specific behaviour on the packaging based on their demographic profile and cultural put together ups. Organizations should consistently work with its design squad and marketing department to change or upgrade the packaging system deep down the organization. There should be clear sign on understanding among the employees regarding gifts packaging and organizations strategy. Along with Colours, gild necessitate to focus on the opposite variables in order to develop attractive packaging. Ethnic Background As it is evident from the research that assorted cultural group responds disaccordently to the partings of packaging. Hence it is signifi push asidet for the vender to take care of the aspects of ethnic accent.For instance if the vendor is operating in the subject with more number of people from slow Others club, marketer can focus on the Shape of packaging and provide packaging services in dissimilar general anatomys as for this community shape is the most important aspect of the packaging. On the other legislate Black African community focuses on graphics, surface and material, Asian and White community feels Colour to be most important aspect. Hence marketer depending upon the demographic profil e need to have difference in packaging strategies for its products during special brand. Conclusion and implicationsFrom the analysis of qualitative and quantitative research it can be concluded that the factors of packaging are important for the customer in their decision making process in the typical situation as well as the special occasions. The age group of the respondent dominating this research was 22-30 years old, followed by people within the age group of 41-50 years who are 20% of the add up respondents. There is representation of heterogeneous ethnic group however the majority of respondents were clean and females followed by Asians. volume of the respondent misdirect gifts for some one at least once in a month. majority of respondents agreed to the good feeling given to the gifts presented in colourful packaging during festivals. Majority of respondents also feel that during special occasions the packaging of the products are more lustrous and Colourful than n ormal. 58% of the respondent mat up that people are attracted by varied shapes and sizes of gift items. Respondents believe that packaging name varies according to the occasions. Respondents perceive that they are attracted to different shapes and Colours of the products (40%) when they buy something for special occasion.Colourful and attracting packaging makes good impression about the sender to the receiver (93% agreed). The preferred component of the packaging is Colour irrespective of sexual practice of the respondent and least preferred is school text on it. The difference in the be of other attributes indicates the difference created by gender in order for the packaging decisions. The penchant ranking of the components of packaging was compared by adding all the responses. The qualitative data analysis provided organization perspective of the gift packaging on special occasion.It revealed that organizations not only indemnify attention to the packaging, graphics, des igning and Colouring of it but also conduct research time to time to understand the changing needs of consumers and his preferences. The packaging decisions for male and female consumer products differ from each other. This is with respect to the fact that different Colours have been associated with specific genders within our society. The difference in the preference and choices for variant components of packaging is evident from the primary research.It is clear that people from different ethnic accent respond differently to different aspects of packaging. For people from the Asian and White community Colour is most important aspect. For Black others it is shape which is most preferred. For Black African graphics, size and material are equally important. The findings are within the conceptual framework of the makeup that components of the packaging have impact on consumer during special occasion. From quantitative and qualitative two the research importance of different packagi ng during special occasion has revealed.Any marketer to server its consumer needs to understand the consumer behaviour of his target group. The marketing mix has different important aspects to it and one of these aspects is packaging. Packaging itself is influenced by various factors from individual customer, his age, gender, ethnic background to culture society, socio-legal structure and many others. contest is increasing daylight by day and margins are shrinking. Perfection is required in each sphere of lineage operations. bulk have less time and general social and cultural set up is changing.Organization needs to understand these changes as frequently as they take localise and utilize this teaching in formulating business and marketing strategies. Putting emphasis on the packaging aspects of the product companies will be able to attract more consumers to make buying decisions. Limitations of study One of the areas of concerns while developing this paper was minimisation of the errors and work with least number of limitations. However there have been various studies conducted in the prehistorical regarding packaging and different aspects related to to it among various section of society.There have been other set of studies regarding the attitude among respondents towards packaging, environmental concerns and commonalty packaging which is one of the burning issues today. deep down the limited time period and approachability and reach to the resources it was not possible to comprise all of them. Other limitation is related to number of respondent and sample size. However with the changes in demographic and geographic factors responses of the respondents varies. The bigger sample would have provided more perfect results.Limitations to the research would in fact allow many different considerations. Background information in regard to how the respondents learn and answer about various kind of packaging is limited. Certainly, another limitation i ncludes the ready credenza to answer the questionnaires provided in regard to this research project. The numbers of respondents willing to participate in this information even with assured namelessness provided several limitations toward tabulation and calculation verity in regard to percentages.